The way in which the average person watches television has changed drastically in recent years, and you can’t just pin that on the introduction of the DVR. Sure, that magical little machine has helped people make sure that they don’t ever miss their favorite show, whilst also allowing them to skip through pesky ads with the click of a button. The reality is, though, that the internet is playing a major part in the demise of television as we know it, with YouTube considered by many to be the standard bearer for change.
|Yoohoo. I’ll make you famous!
The big brains over at the major electronic manufacturing firms have become wise to this shift, which may help explain why the vast majority of televisions made nowadays are internet-ready. It also helps that YouTube has a never-ending supply of new content added on a minute by minute basis, and that a good portion of it is available in HD. That makes it, pardon the pun, a perfect fit for the new style of televisions on the market, with consumers now feeling that they have much more quality content to choose from other than what the cable company provides.
When you think about it, the networks may actually be playing a part in their own demise by offering up a steady diet of reality shows, sports and political commentary, and shows that deliver advice on fashion and cooking. These are all shows that can be found on YouTube, and all without having to feel your knees buckle every time that 5 page cable bill lands on your doorstep at the end of the month. In short, YouTube provides a ton of quality programming and costs nothing but the price of an internet connection. It’s those payments that may eventually be the revenues on which cable companies become dependent.
Advertisers love the YouTube concept and are more than happy to shift their money from TV to the internet. Their ads show at the start of certain YouTube videos, with the viewer unable to fast forward through it in the way that they can with their DVR. That ensures that the marketing message is seen, which is a definite plus for the advertiser and another check mark in the favor of YouTube. That advertising money is shared among the major contributors on YouTube, which in turn allows them to produce more professional looking content, creating a win/win scenario for everyone.
The TV networks will argue that people will still tune in to see “real talent” on the boob tube, but there are already some major players making the move over to the internet as the tide changes. Well known celebrities such as Martha Stewart, Michael Cera, and Sarah Silverman have already teamed up with FullScreen to develop content that will be delivered via their own YouTube channels. The shift may be one that is slow in coming, but with advertising revenues and talent already making the move, you have to feel it’s only a matter of time before the majority of viewers ditch the TV remote for the computer mouse.