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There are countless small business owners that are making the mistake of not having a business website. If you took a straw poll of those owners, asking why they hadn’t bothered to build a site, the most common response is likely to be that they couldn’t afford to. There seems to be a common misconception that building a business website is going to cost thousands of dollars, but nothing could be further from the truth. This is particularly true nowadays when many businesses are actually going with more of a blog style than a traditional website.
The problem is that the major website player will never tell the average user about the multitude of low cost alternatives that are now available online. They are far too busy lining their pockets with the money made from selling overpriced websites, hosting, and a ton of other services that the average person doesn’t really need or can simply do on their own for free. There are of course some exceptions to the rule. Major corporations need a website than can perform functions that simply can’t be found on a blog. That is not the case, though, for the small business owner who can easily have a blog style site up and running in a matter of minutes, and all for just a few dollars.
The companies like GoDaddy, Bluehost, and the like, are making enough money to be able to blanket the media with advertising for their services. It all sounds really low cost until you start adding all those little extras to your shopping cart, which is where that big asterisk beside all of their pricing seems to reside. Seeing all those ads may very well make the small business owner completely unaware that a free or low cost alternative exists. It’s time for those folks to take their eyes off the GoDaddy girls and take a look at the deals that do exist.
There are a number of great places to get a free blog, but perhaps none better than Blogger and WordPress. Not only do you get a cool free blog, you don’t need to have any sort of computer experience to get the site up and running quickly. You can choose from a number of different free templates that suit the look you want to go for, and then you can drag and drop elements so that you can completely customize the design of your site.
Even if you can’t find a design that you like among the freebies on those sites, you can simply do a Google search for free Blogger or WordPress templates and you’ll find thousands of free, professional designs that can be uploaded to your space for free. It’s a toss-up which of the two is best, but since Blogger is tied at the hip with Google services like Adsense, it seems to be the one that Google lovers flock to. Whichever way you decide to go, you will soon discover that all of your competitors who are paying the big guys to design and host their sites are overpaying by a rather stunning amount of money. Keep it simple, keep it affordable, and look into free blog options for your small business.
Written by John Watson of www.theinkedwriter.com.